● Media Planning 2 .

Media Planning
There is certainly quite a bit of
information to consider prior to launching
a media campaign. At the Baer Edge, we
believe that good media strategy begins
and ends with performance. We have
developed a powerful reputation for
delivering the most cost-effective results
to our clients. We are able to deliver
success through our unique approach to
big picture planning, client service and
support.
Our media strategy includes:
1. Research: After detailing specific goals
and objectives, we leverage our vast
research resources to perform detailed
performance history, target audience
analysis, demographics, competitive
media research and analysis to determine
the optimal path to advertising success
using our BULLS EYE TARGETING.
2. Testing & Launch: Here is where we
deviate from our competition-because of
the confidence in our ability to deliver
results, rather than locking clients into a
long-term buy, we start small and begin
the plan with a short-term media test.
We believe in performance and constant
change for the existing environment.
3. Tracking & Analytics: After analyzing the
media channels that deliver the best
sales, traffic and brand awareness, we
track performance and results. This
analytical approach allows us to expand
the media based on proven practice and
ensures optimal return on investment,
delivering measurable growth. All the
different available media and options in
the world will not have a true impact on
your business without a sound plan. Every
good media campaign starts with a
strategy. Determining who your target
audience is, what your goals are in the
campaign and what avenues you want to
explore to reach those goals help develop
the objectives in planning your marketing
campaign. With any budget, small or large,
your advertising campaign will not bring in
results if you just spend money in every
medium option available and not focus on
the best ones to suite your goals . This
will only result in your advertising dollars
being wasted and results not achieved.
The Baer Edge advertising agency has a
team of media planners and some of the
best media buyers in the business that
will work with you to determine these
objectives and work to get the best
return on your investment. We want your
campaign to work for you, bring in
customers, and get results. Our priority is
your business and we work for you. The
Baer Edge’s objectivity to each medium
helps guide you through determining who
to work with and what will be your best
options.
After creating and scheduling your
advertising campaign, our customer
service does not stop there. We continue
to work with you throughout the
campaign to evaluate the ongoing
commercials and their effectiveness. We
hold each station and vendor accountable
for your campaign and ensure that
nothing is missed and you receive
everything as scheduled. We do not wait
until the end of your campaign to
determine if any of your commercials did
not run, your ad was not published or the
wrong copy ran throughout the campaign.
Our media buyers constantly stay in front
of our vendors and in front of you – The
Baer Edge will become a true partner in
your business and work with you to
achieve the results you are looking for.
Our specialty is in Media Buying/Planning
we can really work a budget using either a
horizontal or a vertical schedule to get
the maximum reach and frequency that
our client’s budget will allow.
All mediums work it’s knowing how to
work those mediums and that’s what
gives us the Edge! We are an advertising
agency that is set apart from the rest –
we strive in the best customer service
available, from the largest corporate
clients to our small family owned
businesses, you can guarantee that your
media campaign will be handled by the
best in the business. Media planning and
buying is an extremely important part of
your advertising campaign, let our team of
media experts work for you in your
advertising needs.